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On the art and science of bringing innovation to market. 8220;There is simply too much television.

Charming ways of Concepts and Trends. Private Label vs Premium Price Blame it on the crisis or the changing market, today less consumers are willing to pay for the premium price of products. Quite often we are somewhat forced to make a choice, between our usual Brand and the fairly-well-made duplicate. Fashion Victims have 5th avenue, Book Worms have Barnes and Noble, what do Brand Specialists have? Can a symbol become a Brand? We give.

Marketing Art and Science a perspective. This blog post was originally published in Brand Quarterly Magazine. There continues to be ongoing debate around the topic of the role of art and science in marketing. A debate that highlights why marketing as a function continues to struggle to assert itself and to deliver real commercial value. So what is the role of art? .